What nonprofits can learn from Coca-Cola – Melinda French Gates

In her talk, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too? (Filmed at TEDxChange.)

Talk by Melinda French Gates.

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6 comments

  1. As of September 5th, 2013 its 259 views. 🙂

    Its a good video. They treat Coca Cola so bad, so many complaints with its double standard, but Melinda noticed why Coca Cola is so powerfull and decided to comunicate this and make it to good use.

    Cheers 😉