Is Blogging Still Worth it?

There are over 1.94 billion websites on the internet. There are over a billion blogs on the internet. That’s roughly one blog for every seven people in this world. There are over four million blog posts that are being published each and every single day. Today, I’m going to answer the question of is blogging still worth it?

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Now, the short answer to this question is no.

The long answer to the question is yes.

Now, don’t just shut off this video and stop blogging if you have a blog.

In the traditional sense, blogging is not worth it, of just creating text-based content, cranking out a ton, and expecting it to do wonders for you.

Here’s what you need to do if you want to still thrive in the blogging world today and in the future.

Number one, don’t just focus on text-based content.

Traditionally, blogs were just text-based content and that’s what people would publish.

And they would just say, here’s my website, here’s a blog post, and that’s it. And that’s great, but you know what? Now, text-based content isn’t everything.

We all use something called a mobile phone. This mobile phone, people are using it to watch videos, listen to podcasts.

So when you’re blogging, don’t just blog text-based content. Create video-based content. Create audio-based content. Publish that on your blog.

Also publish it on other channels as well.

And that’s the second thing that I wanted to get into.

Blogging is no long about just putting content on your site. That content should sit everywhere. You may be wondering, Neil, but Google penalizes for duplicate content.

No, that’s a myth. Google does not penalize for duplicate content.

They’ve stated it publicly, so you don’t have to worry about that.

So take that blog text-based content that you have, also repost it on Facebook.

Also repost it on LinkedIn. You want to put it wherever you can. Heck, I would even create a medium.com account, and repost it on Medium as well.

Take your videos, put it on YouTube, put it on LinkedIn, put it on Facebook, put it on Instagram TV.

Have you noticed wherever you’re watching this video, go to any other social network, look me up, you’ll see the same video.

Why?

Because I post the same content everywhere. Some people use YouTube, some people use Facebook.

People are spread on all these social platforms. I want to capture them everywhere.

The third thing that you need to know is blogging on how it used to be, in which you just create text-based content, you rank, you drive that traffic to a product or service, collect leads, you do well.

Blogging doesn’t work that way anymore.

Blogging is very expensive.

And here’s what I mean. Let’s say you get these rankings. Then Google comes around, they release a Google update. Have you noticed that the people that get hit the most with these updates and don’t rank as high, are the sites that aren’t updating their content?

You got to continually collect emails and push subscribers.

So you can use tools like subscribers.com or Hello Bar or Mailchimp.

Use whatever you want. If you continually get these people to come back to your site, get them to subscribe.

That’ll give you a shot at selling those people over time. If you don’t sell them over time, it won’t do as well for you.

If you expect people to just watch a YouTube video or a Facebook video, and buy from you right away, it’s not going to happen.

That’s why it’s very important to build that audience through email, push when they come to your site, and get them to keep continually come back, so that way you can convert them over time.

If you make those changes and you adapt, blogging is still worth it. If you don’t and you just want to focus on writing a text-based content, never update it, write me-too content, and the same stuff that everyone else is going to write on, you’re not going to do that well.

But when you change to that fresh new perspective, that’s when you’ll notice you’re still going to get a ROI from blogging.

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20 comments

  1. Are you getting results in your business through blogging? If you are, leave a comment below with “yes”. If you’re not, leave a comment below with “no”.

  2. Thanks Neil, I’ve actually contacted you through your website 3 times. I might be hitting your spam, is there a better way to reach out to you personally? Thanks, Pb

  3. I am an Indian and want to know and start blogging but don’t know how to start and which topic it should be ? Can u help me with this?

  4. Almighty one. Neil . I’m looking at starting a blog for African Americans and skin care . Any useful tips?

  5. Hi Neil, I watched this video a few months ago, and again today. Could you please help me with two questions? I’m using Google Blogger. Does each blog post which contains a url to my website count as a backlink? I’m hearing more about follow and no-follow sites, and if I understand correctly each post to Twitter with my url does nothing to add backlink quanity. Is this correct? I’m in an industry with very few bloggers, so have little to lose. Thanks for sharing your wisdom, Delfino

  6. Thank you so much Neil, ppl like me planning to start a blog receive a lot of help thru ur these videos. 1 question, as an additional revenue stream, how much time blogging takes and what sort of RoI can it generate over what sort of a period of time? do u think blogging can become another revenue stream fr a working professional besides the day job?

  7. Neil Patel you are the man. I subscribed to your channel. I liked this video. I have taken all your advice and working on my blog going live on our channel now.

  8. I am fully agree with all your points. Almost 7 years ago, when I started my first step towards online, where even I knows nothing, but at that time, whatever I used to write, that used to be popular quickly. But now there is so much competition, so I have to make Videos for my YouTube Channel and write articles with Videos and content.
    Thanks for letting us know.

  9. Well said Neil! Most definitely blogging is still worth it, but like you said, you must adapt and change with the times. The old style of blogging is dead, but the new style of blogging is alive and kickin’ baby!

  10. (To the film crew) I’ll tell you what’s worth it: increase the shutter speed on your camera to get rid of excess motion blur. Afterwards, apply “Simple Choker” found in AE. This will allow you to shrink the matte and get rid of that thin, green line around Neil.