From Agitator to Innovator: Why I Swapped Activism for Food Tech | Bruce Friedrich | TEDxBethesda

As the old Socratic adage says, “the unexamined life is not worth living.” The more Bruce Friedrich examined his own life, the more he was drawn towards veganism, food technology, and culinary innovation. In this talk, Bruce explains the key considerations we should all make about our dietary choices, and how that same Socratic saying led him to change his approach to vegan advocacy. Bruce Friedrich is co-founder and executive director of The Good Food Institute (GFI.org), a nonprofit organization that promotes innovative alternatives to conventional meat, dairy products, and eggs. Bruce has delivered presentations on food innovation at most of the nation’s top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce has co-authored two books, contributed chapters to five books, and authored seven law review articles. Bruce graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College. He also holds degrees from Johns Hopkins University and the London School of Economics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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7 comments

  1. Imagine a world without poverty, with regenerating ecosystems, and without animal cruelty. This TEDx talk offers a simple path with a clear vision and the promise of such a world through the transformation of our food system. Please watch and share it.

  2. Speaking to dairy and meat consumers with an understanding of what they can gain in switching to the future of our “meat” industry. As a fellow vegan and animal rights activity I applaud your vision and adaptation to a method that fully considers the motivations of your audience without turning them away with a lecture heavy approach.